The value isn't in the code. It's in knowing what to build.

Applied expertise

Northline Design Group is a solution-architecture, implementation, and business-process practice for wholesale, retail, and e-commerce. We don't only design storefronts. We power what makes them work, the systems behind them and the features customers touch.

Our team's careers were spent inside and alongside these brands, as in-house operators, integration partners, and engineering leads on the systems that ran their commerce. Where the experience comes from, not a client roster.

The practice

Three decades in the operations, integrations, and systems behind storied brands, billion-dollar enterprises, and platform-scale commerce. We do the thinking and the building, for the people and organizations who run them.

Solution Architecture

Sizing the real problem before a line of code. What to build, what to buy, and what to leave alone.

Platform Delivery

New platforms stood up start to finish: configured, migrated, and cut over, so go-live is a date on the calendar, not a gamble.

Systems Integration

ERP, WMS, PIM, POS, and finance, wired together, so catalog, inventory, orders, and pricing move in real time across every channel.

Software Engineering

When off-the-shelf won't fit, we build it: bespoke applications, customer-facing features, and internal tools, engineered for the job. Platform-native or standalone, fit for purpose, never shoehorned in.

Process Optimization

Merchandising, reconciliation, and operations, streamlined and automated where it counts, so the recurring pain quietly goes away.

Technology partners

We build on platforms we know from the inside: hands-on, in production, and current on the parts that break.

  • Plus, B2B & POS

    Storefronts, B2B catalogs, POS extensions, checkout extensibility, and custom apps. Built and shipped, not just configured.

  • Infrastructure

    Integration services, data pipelines, and the middleware that keeps catalog, inventory, and orders in sync.

  • App development

    Bespoke commerce apps stood up fast, with the boring parts already solved: auth, jobs, webhooks.

Let's talk.

Have a recurring headache in your commerce back office — a process, a reconciliation, an integration that keeps costing you? Or something you've been told can't be done? Tell us about it. Straight read, no pitch.

Prefer email? hello@northlinedesign.group